Real estate is a competitive business, and it has had interesting ups and downs for the past decade. But fortunately, there’s enough business to do in this industry. Many people are continually listing their homes for sale, searching for rental houses, and looking for flats. Nevertheless, suppose you are a real estate agent and don’t know how to attract new clients. In that case, you rob yourself and miss out on action for an opportunity to build a lucrative career.
In 2025, you need to think of the best ways to get customers in real estate and great strategies to do it right. Lucky for you, we have 11 great expert tips to help you learn how real estate agents get clients and build a productive career out of it.
Begin with People You Already Know
The first most creative ways to get real estate clients is by is by reaching out to the people who know you for a long time. Let them know you have established a career as a real estate agent. Tell friends, family members, former colleagues, church members, etc. Remember that although your acquaintances, friends, and family may trust you as a person, it might take them some time to trust you as a real estate professional.
Be patient, and don’t be pushy. Once you get your first lead, nurture the relationship. It will generate a repeat and referral business. According to research, on average, referrals account for 90% of real estate transactions. In comparison, 92% of people trust recommendations from family and friends in any form of market. Thus, don’t hesitate to ask your happy clients to pass the information alongside your business card. Chances are, they will be glad to do that, and in return, you will gain potential future customers.
Strive To Meet New People
Enlarge your network by making it your mission to meet new people. Ensure that every person you meet know you are a real estate agent and they can contact you any time they need your services.
Here are a handful of ways of doing that;
- Talk to your neighbours
- Join gym
- Volunteer in the event happening in your
- neighborhood
- Attend events
- Join meet up
- Talk to strangers
Let as many people as possible know you are a real estate agent as you put more effort and focus on building relationships. Face the world with a genuine interest and open heart in getting to know people. With a lot of trust, your newfound friends will gladly provide referrals or even work with you when they need houses to let, sell or buy.
Follow Up With Clients
It’s critical for a real estate agent to stay in touch with their past clients in order to attract new ones. For many people, buying, renting, and selling land and houses don’t happen often, but once it does, you want to be the real estate agent they will contact. If you haven’t yet started, begin sending regular email newsletters filled with valuable insights designed to truly assist and engage your clients. By reaching out this way frequently, your past clients are more likely to remember you once in need of your service again.
Post on Social Media Often
Nowadays, everyone uses social media to update about their lives. However, as a broker or a real estate agent, are you using this channel to nurture and develop your business? If your answer is no, this should be your 2019 resolution.
Meet your prospective clients where they are: online.
While still on this, one big mistake many agents make with social media is posting home listings only. Make it a habit to post various services such as land for sale, vacant houses, houses for sale, etc.
Also, ensure you share value-rich content that is of help to every person. Request your network to engage and share their thoughts in the comment section, and ensure you respond once they do.
Build a Website and Include Strong Web Content
This is a powerful tool for anyone wishing to establish their real estate career. When people are in need of professionals, they usually search online, including professional real estate agents. Without spending a lot of money, you can begin with a basic website and give the number of available and easy-to-use website templates; you don’t need to be a tech guru to start.
Create compelling content for your website. Highlight the areas you serve, the clients you specialize in, and your credentials. Adding a blog with buying, selling, and mortgage tips can also boost your credibility and attract potential clients.
Incorporate some keywords that your client uses when searching for properties and agents in your location. Optimize content by using relevant keywords and ensure you include them naturally. For instance, if you are a real estate agent in Rongai, you can add phrases such as “Rongai home buying tips,” “How to buy a house in Rongai,” “Finding the best property agent in Rongai,” “available houses for sale in Rongai.”
Note that the easiest way to get a flow of clients through your website is by writing blogs regularly. This way, you will generate many leads through searches at a reasonable cost and relatively little effort.
To ensure clients can find you, build a strong online presence that clearly explains your services, showcases client testimonials, and highlights what sets you apart. This will demonstrate your value and prove you’re the right choice for their real estate needs.
Make Use of IDX Feed on Your Website
Once you have an up-and-running website, another successful way to get many real estate clients is by creating a website with a boost from Google AdWords and Internet data exchange (IDX) feed. It allows you to feature your listings as it pulls them directly from multiple listing services (MLS) and displays them in a search-friendly method. This way, you can track what clients are searching for and suggest similar properties. With a listing that meets a lead home search parameters, your website will allow you to push the listings to the lead.
Add Live Chat To Your Website
Hopefully, you have managed to drive traffic to your website using the above tips, but what happens once a potential real estate client is on your site?
It’s crucial for you to be there when a customer needs you. The best way is to add a live chat to your website, which covers 24/7. It is the most effective tool when it comes to conversations on your site. It allows your visitors to ask questions and get replies in real-time instead of going elsewhere to get their questions answered. Live chats build a stronger user experience, giving you valuable information to follow up on and reach out to.
Use High-Quality Photos
Everyone can tell the difference between a hurried snap and a high-quality professional photo, even the people who are inexperienced. If you are searching for a new house and the pictures are at strange angles, blurry and grainy, there is a high chance that the impression of the home will not be as positive as it could be when the photos are clearer. There is no excuse in 2025 for using poor-quality photos in your marketing collateral. You don’t even need to spend a lot of money on hiring a photographer; nowadays, our mobile phones come with editing apps at our fingertips, and some are free.
Take a little more time to take a quality image and try different angles. You can search for plenty of tricks and tips online on how to get better with this. Potential home sellers and buyers will take notes and appreciate it.
Use Signs (“Coming Soon” & “Sold”)
These two signs are tried, tested, and proven ways to generate interest in your expertise and properties. “Coming Soon” helps to build up the anticipation even before the property hits the market. As for the “sold” sign, it’s effective as it gathers leads from buyers who missed on the property. They will want to make sure that they won’t miss again.
Research More to Attract Clients as a Real Estate Agent
When you are a real estate agent looking for a clients, the last thing you should tell your client is, “Let me get back to you,” “I don’t know that.” To avoid such statements, spend much of your time finding out about the market. Also research your neighborhood, get to know the flats with the vacant houses, the price of the houses and land, etc. ensure you know everything happening in your area.
Say “Thank You”
Once referrals start rolling up, you first need to send a handwritten thank you note to the person who made it happen. A personal note will go a long way to show gratitude and strengthen the relationship. Go a step further and include a shopping voucher with the note. Reward the behaviour you wish to see happening often.
Take Away
In every business, customers are the lifeblood. As a real estate agent, you now have learnt creative ways to get real estate clients. Basicallym just ensure you never run out of prospective clients, continually attract them, even if your properties are selling very fast. Know how to generate enough leads because this is the key to your success. If you find it hard to get a prospect, the above tips will help you get clients.