Most people think Airbnb is just about hosting guests, but in Kenya, it’s quietly becoming a job creator and a way of building our community. Behind every successful Airbnb investiment in Kenya is a small local network: a trusted cleaner, a skilled carpenter, a mama mboga who supplies fresh produce, or a boda rider doing airport runs or offering delivery services. Yet, not many hosts understand this hidden power. If you treat your Airbnb like a mini business that supports others, not just yourself, you’ll offer better guest experiences and empower your neighbourhood. In this 2025 guide, we’ll help you understand precisely what is expected of you when starting out, so you can build a strong, well-run Airbnb from the very beginning.
Latest Airbnb and Tourism Trends in Kenya
Kenya’s tourism and Airbnb market are growing fast, with more travelers looking for unique places to stay. As tourism increases, Airbnb also reffered to as Kenya vacation rentals offers a great chance for hosts to earn money, moreso to those offering an Airbnb near tourist attractions Kenya, where demand is consistently high from both local and international visitors. Hence, kowing these latest trends can help you get more bookings and succeed in this business.
- Kenya is expecting over 3 million visitors in 2025, with tourism revenue projected to rise by 24% to KES 560 billion.
- While Nairobi and Mombasa remain popular, cities like Kisumu and Nakuru are emerging as new hotspots for Airbnb rentals, driven by local tourism and business travel.
- With more people working remotely, digital nomads are choosing to stay longer in Airbnb, thus the need for fast internet, a work desk, and a quiet environment.
- More travellers are bringing their pets along, increasing the demand for pet-friendly Airbnb listings. A new survey shows that 22% of dog owners flew with their dogs at least three times in 2024, up from 13% in 2022. This shows that more people are traveling with their pets than before.
How Airbnb Owners in Kenya Can Keep Up with New Travel Trends
Travel habits are changing fast, and Airbnb owners in Kenya need to adjust to stay ahead. Many guests today want more than just a place to sleep. They are looking for peaceful nature getaways, eco-friendly homes, pet-friendly spaces, and areas where they can relax or even work online. Therefore, as business owner offering short-term rentals in Kenya you can stand out by making such small but smart changes.
Begin by adding a strong Wi-Fi and a simple desk for remote workers. Use solar power or water-saving systems to attract eco-conscious guests. If your space is near forests, hills, or lakes, highlight it as a nature retreat. You can also welcome pets by offering a clean, safe space for them. Some travellers now enjoy night experiences like stargazing or evening tours, so think about offering those or partnering with local guides.
Also, you can stand out and attract high-paying guests, by adding wellness amenities such as Airbnb with a spa in Kenya and it will significantly boost your listing’s appeal, especially among luxury travelers seeking relaxation and comfort. These simple steps can help you get more bookings and better reviews in 2025.
Hidden Costs of Running an Airbnb in Kenya
Running the best Kenya vacation rentals can look easy at first, but many new hosts are surprised by the hidden costs. Knowing these expenses early can help you plan better and avoid losing money. In this section, we’ll look at the common expenses you should expect so you can plan and budget wisely right from the beginning.
1. Cleaning and Laundry
- Frequent cleaning between guests (KES 500–1,500 per booking)
- Washing bedding, towels, and curtains
- Cost of detergents and cleaning supplies
2. Repairs and Maintenance
- Fixing broken appliances, plumbing, or lights
- Replacing lost or damaged items like remote controls, cups, or keys
- Regular upkeep to keep the space in good shape
3. Utility Bills
- Higher electricity and water use, especially with frequent guests
- Backup power systems (solar, inverter, generator) due to power cuts
- Monthly internet (Wi-Fi) bills
4. Restocking Supplies
- Toiletries (soap, tissue, shampoo)
- Drinking water, tea, coffee, etc
- Kitchen basics like salt, oil, spices, and utensils
5. Security and Safety Upgrades
- Installing CCTV, smart locks, or safes
- Paying a security guard or caretaker, if needed
- Fire extinguishers or smoke alarms (expected by many guests)
Airbnb Fees and Taxes
- Airbnb service fees (around 3%)
- Withholding tax (10% by Airbnb)
- Income tax declared to KRA
- County business permits (in some areas)
Platform Fees and Listing Costs
Many hosts overlook the cost of listing their property on popular platforms like Airbnb, Booking.com, and others. Each platform takes a percentage of your earnings, and these fees can reduce your profits if not planned for:
- Airbnb Charges around 3% of every booking for most hosts. Airbnb also deducts 10% withholding tax on behalf of KRA.
- Booking.com typically charges a 15% commission on each booking, which is significantly higher than Airbnb.
- Other platforms (like Vrbo or local listing sites) may charge monthly or annual subscription fees or take a commission per booking.
- Also, managing multiple platforms may require extra time or even using paid tools like channel managers to avoid double bookings, which is another added cost.
These costs add up quickly, so it’s essential to include them in your pricing and budget from the start.
Airbnb Taxes & Legal Compliance in Kenya
When starting an Airbnb for business travelers in Kenya, you also need to follow tax rules and legal requirements. In this section, we’ll break down the key taxes and licenses you need, so you can stay compliant and avoid penalties. Here’s a breakdown of what’s required as of 2025:
1. Monthly Residential Rental Income Tax (MRRIT)
If your annual rental income from short-term stays is between KES 288,000 and KES 15 million, you’re subject to MRRIT. This tax is charged at a flat rate of 10% on gross rental income and must be filed monthly with the Kenya Revenue Authority (KRA). If your income falls outside this range, standard income tax rates apply.
2. Business Registration and Licensing
To legally operate an Airbnb, you must:
- Register your business with the Business Registration Service (BRS).
- Obtain a Single Business Permit from your County Government.
- Register with the Tourism Regulatory Authority (TRA), as Airbnb accommodations are considered part of the tourism sector.
3. Value Added Tax (VAT)
If your annual turnover exceeds KES 5 million, you’re required to register for VAT. This means you’ll need to:
- Charge 16% VAT on your rental services.
- Issue VAT invoices to guests.
- File monthly VAT returns with KRA.
4. Filing Tax Returns
Even if you don’t earn rental income in a particular month, you’re still obligated to file a nil return to KRA. Failure to file returns can result in penalties.
5. Compliance with Zoning and Property Regulations
Ensure your property complies with local zoning laws and residential agreements. If you’re renting, obtain consent from your landlord to operate an Airbnb.
Must-Do Steps to Make Your Airbnb in Kenya a Success
To succeed as a Top-rated Airbnb Kenya is not only about having a clean home and reasonable prices. It’s about giving your guests an exceptional experience they can’t forget. In this section, we’ll share the key steps to make your Airbnb stand out from the rest.
1. Create a Strong First Impression
When creating a strong first impression, it’s easy to think that good photos and a detailed description are enough. But what many hosts miss is the power of authenticity in their listings. Guests today are looking for more than just a clean place; they want to feel like they’re stepping into a home, not just a rental.
Hence, ensure you share a few details about what makes your space feel inviting, like the quiet neighbourhood or your favourite spot for morning coffee. That will make your listing more relatable and real. Thus, rather than highlighting features, you will be helping guests see themselves truly enjoying your space.
2. Offer a Clean and Comfortable Space
A clean and comfortable space is key to keeping guests happy. Make sure to clean every corner of your property thoroughly between stays, and always provide fresh linens, towels, and toiletries. It’s also important to fix anything that’s broken.
Whether it’s a leaky faucet or a loose door handle, ensure you do everything in your power to make your guests feel comfortable and taken care of during their stay. When everything is in perfect condition, guests are more likely to leave positive reviews and return.
3. Price Smartly
Pricing your luxury Airbnb Kenya smartly is crucial to attracting guests while ensuring you make a profit. Start by researching similar listings in your area to know the standard rates. Consider factors like the season, local events, and demand. Hence, you might want to adjust your price higher during peak times or offer discounts for more extended stays.
Also, keep an eye on your occupancy rate and be ready to adjust prices if bookings are slow. By finding the right balance between competitive pricing and profitability, you can increase your chances of getting more bookings.
4. Be Easy to Reach
Being easy to reach is one of the fastest ways to win a guest’s trust, which is something many hosts forget. Guests often send messages to many listings at once, so if you reply quickly and friendly, you’re more likely to get the booking.
Don’t wait until they book to show good service. Just begin by answering their questions early, clearly, and with a friendly tone. Use the Airbnb app to get alerts and respond fast, even if it’s just to say, “I’ll get back to you shortly.” Guests feel safer and more welcome when they know they can reach you easily.
5. Add Local Touches
Adding local touches is a simple way to turn a good stay into a great one. Most guests don’t just want a place to sleep; they want to feel the culture and warmth of the place they’re visiting.
A small welcome note, a local snack, or sharing your favourite nearby spots can make guests feel special and cared for. These little things show genuine Kenyan hospitality and help guests feel more connected to the area. It’s a small effort that can lead to big smiles, great reviews, and even repeat bookings.
6. Ask for Reviews
Asking for reviews might seem small, but it can make a big difference in how your family-friendly Airbnb Kenya will grow. Many guests are happy with their stay, but simply forget to leave a review. All they need is a gentle reminder.
You can start by thanking them by name and mentioning something nice about their visit before kindly asking for a review. This feels warm, not pushy. The more real, positive reviews you collect, the more trust you build. Remember, trust is what turns curious visitors into confident guests.
7. Set the Right Price to Attract More Guests
Getting your price right can make or break your bookings. Check what similar Airbnbs in your area charge, but don’t just copy—look at what makes your place better or different. Use pricing tools that adjust rates for holidays, weekends, or slow seasons to help you earn more without guessing.
Tip: Give discounts for weekly or monthly stays. It’s a smart way to attract remote workers and reduce gaps between bookings.
Conclusion
As tourism grows and more people look for local, homely stays, there’s a big opportunity for new hosts to succeed. With a proper setup, pricing, personal touches, and guest care, you can turn your property into a trusted and profitable Airbnb.
This guide has shown you the key steps. Whether you’re just getting started or looking to improve, now is the perfect time to take action. Stay honest, keep learning, and always put your guests’ comfort first. Success will follow.
Frequently Asked Questions
Do I need a business permit to run an Airbnb in Kenya?
Yes. Airbnb hosts in Kenya must register with their county government and get the required business permit. This shows your listing is operating legally.
Do I pay taxes on Airbnb income in Kenya?
Yes. Hosts are required to pay income tax and VAT (if applicable). It’s essential to register with the Kenya Revenue Authority (KRA) and file your returns to stay compliant.
How do I set the right price for my Airbnb?
Check what similar listings in your area charge, then adjust your price based on your amenities, location, and season. You can also use tools like Airbnb’s Smart Pricing to help.
What makes a listing stand out to guests?
Great photos, honest descriptions, fast Wi-Fi, and personal touches like a welcome note or guide to local spots help your listing get more attention and better reviews.
Can I host remotely if I don’t live near the property?
Yes. Many hosts hire a local co-host or cleaner to manage check-ins, cleaning, and guest support. You can also use smart locks and apps to make remote hosting easier.
Is Airbnb safe for hosts in Kenya?
Airbnb has systems in place like guest profiles, reviews, and damage protection (AirCover) to help protect hosts. Always screen guests and follow platform rules to stay secure.
How much does Airbnb charge hosts in Kenya?
Airbnb charges Kenyan hosts a standard service fee of 3% per booking, based on the total amount paid by the guest, including the nightly rate and any additional fees like cleaning charges. This fee is automatically deducted from the host’s payout. Additionally, starting in January 2021, Airbnb began deducting a 16% Value Added Tax (VAT) on top of the 3% service fee for bookings in Kenya. This means hosts effectively pay a combined fee of 19% on their earnings from each booking.
Is Airbnb safe for hosts in Kenya?
Airbnb has systems in place like guest profiles, reviews, and damage protection (AirCover) to help protect hosts. Always screen guests and follow platform rules to stay secure.
Is it safe to book and stay in an Airbnb home in Kenya?
Yes, booking and staying in an Airbnb home in Kenya is generally safe, especially when you choose listings with good reviews and verified hosts. Unlike hotels, many Airbnbs offer a more personal and homely experience, often with hosts who genuinely care about guest comfort. Airbnb also provides safety features like secure payments, guest and host reviews, and a 24/7 support system. To stay extra safe, always communicate and pay through the platform, read past guest reviews carefully, and choose hosts who respond quickly and clearly. When done right, staying in an Airbnb can be both secure and more memorable than a traditional hotel.
What common challenges do Airbnb hosts face in Kenya, and what are the best ways to handle them?
Another big challenge is meeting guest expectations in a competitive market. With more hosts joining Airbnb in Kenya, travellers have many options, and they expect top quality for their money. If your space doesn’t match your photos or lacks basic comforts like strong Wi-Fi or cleanliness, guests may leave poor reviews. To fix this, always be honest in your listing, keep everything clean and working, and update your space based on guest feedback. Happy guests bring repeat bookings and better visibility online.
What type of Airbnb property generates the highest income?
In Kenya, an Airbnb with pool Kenya listings consistently generate the highest income, attracting both local and international guests seeking comfort and luxury. These properties are followed closely by pet-friendly stays and the growing demand for Airbnb with spa in Kenya, which appeals to wellness-minded travelers. Homes located in top tourist destinations and major business hubs also perform well due to strong and consistent demand year-round.