Are you a new real estate agent in Kenya wondering how do real estate agents get clients? Getting started can feel challenging, but with the right approach, you can succeed. The market has become very competitive, but using smart strategies can attract clients and grow your business.
A study by the National Association of Realtors (NAR) found that 88% of buyers purchase homes through a realtor or broker. As more people buy homes, the need for real estate agents continues to grow. Hence, you can take advantage of this demand, attract clients, and build a successful career.
This guide will help you take the right steps, gain confidence, and set yourself up for success.
First, Let’s quickly explore the key parts of a marketing plan.
Know Your Market
Knowing your market is important for success in real estate. It’s among the first and most effective ways to get your first real estate client. All you need is to understand property prices, which areas are in high demand, and what buyers and sellers are looking for. Check recent home sales to see pricing trends and how fast properties sell.
Start your Real Estate Journey With A Marketing Plan and Get Clients
To succeed in real estate, you need a clear plan to attract clients and grow in this industry. Before diving into marketing, it’s important to understand your market, identify opportunities, and learn from other agents.
Identify Gaps
Identifying gaps in the market will help you find opportunities that other realtors may be missing. Look for areas with high demand but few real estate agents or property types that are not well represented. For example, some neighborhoods may lack agents specializing in rental properties or affordable housing. Talk to buyers and sellers to understand their biggest challenges, such as finding homes within a certain budget or getting good financing options. Once you focus on these gaps, you can position yourself as the go-to agent for specific needs, making it easier to attract new clients to your real estate business.
Research Competitors
Knowing your competitors helps you understand what other real estate agents are doing and how you can stand out and get clients. Start by identifying the top agents in your area and analyzing their marketing strategies, pricing, and client approach. Look at their websites, social media, and customer reviews to see what clients like or dislike about them. Pay attention to their strengths, such as strong online branding or excellent customer service, and find areas where you can improve or offer something different. Make it a habit to learn from successful agents and filling gaps they may have missed. That way, you can position yourself as a unique and reliable choice for clients.
Build a Network
Building a strong network is key to growing your real estate business. Start by connecting with other realtors, property developers, and mortgage brokers who can refer clients to you. Attend industry events, join real estate groups, and engage with professionals both online and in person. Networking with past clients and local businesses can also help spread the word about your services. The more people you know, the more opportunities you’ll have to find buyers, sellers, and valuable partnerships. A strong network builds trust and keeps your business growing.
Top 17 Proven Ways For Real Estate Agents to Get Clients in 2025 (Traditional and Digital)
Digital marketing provides fast results, while traditional methods continue to be powerful in real estate. When looking for ways to get more clients as a real estate agent, the key is to blend both methods. Online strategies help you reach a larger audience instantly, while traditional methods, like referrals and networking, create strong, lasting connections. Once you use a mix of both, you can maximize your reach, attract more clients, and grow your real estate business effectively.
First, we will cover digital marketing strategies to help build your business foundation. Then, we will explore traditional methods to strengthen your presence in the market.
1. Create a Professional Website to Build Trust and Boost Sales
In today’s digital world, a professional website is a must for any realtor. People trust businesses that have an online presence, and a well-designed site instantly boosts your credibility. When potential real estate clients search for properties or realtors, your website should have clear, updated information. It acts as your digital office, providing visitors with listings, contact details, and reasons to choose you. Without a website, you risk losing clients to competitors who look more established. A clean, modern site not only builds trust but also increases your chances of turning visitors into loyal customers.
In a world where anyone can create a fake social media profile, having a professional website sets you apart as a genuine and trustworthy realtor. A website gives you complete control over your brand, ensuring clients find accurate information directly from you. Unlike social media, which can be easily copied or misused, a well-designed website proves that you are a real, established professional. It acts as your online headquarters, giving potential clients confidence in your services and making it easier for them to reach out and do business with you.
2. Use SEO and Blogging to Attract Clients and Drive Consistent Traffic
When people need a realtor, they search online using terms like “best realtor in Kenya” or “top real estate agent near me.” To ensure your name appears in those searches, you need a strong SEO strategy. Start by completing your Google My Business profile and optimizing your website with local SEO techniques. Adding a blog section helps even more, as 77% of internet users read blogs. By sharing real estate insights, market trends, and helpful tips, you can rank for more search terms while building trust with potential clients. A well-optimized website with a blog is a powerful, low-cost way to drive consistent traffic and grow your real estate business.
3. Establish Your Presence on Social Media
Social media is one of the quickest and most effective ways to let potential clients know you’re available. You can begin by sharing helpful, relevant content on your platform. This way, you will engage with your audience and also drive traffic to your website. While platforms like Facebook, Instagram, Twitter, and TikTok remain popular, focusing on the ones that align best with your goals is important. With the right strategy, social media not only helps you build your brand but also enables you to run ads and content marketing that can reach a wider audience and attract more clients.
4. Use Content Marketing to Get Real Estate Clients
Use content marketing to engage and grow your audience. Now that you have a website and social media profiles set up, the next step is to use these platforms for content marketing. Content marketing helps generate organic traffic, build real engagement, and expand your reach. Begin by sharing valuable educational content to position yourself as an expert realtor. It will make it easier for potential real estate clients to trust you.
In fact, 81% of marketers consider content a core business strategy. Don’t be afraid to add humor or memes to your content—these can go viral and help you connect with a wider audience. Also, prioritize video content, as it’s far more engaging and effective at capturing attention than written posts or images.
5. Present Yourself as an Expert to Build Trust and Authority
For you to stand out in real estate and get clients, it’s important to present yourself confidently in front of the camera. You can create valuable content by educating your audience on topics such as relocating from one area to another, including housing prices, local laws, job opportunities, and other important information. This type of content builds trust, positions you as an expert, and helps foster relationships with potential clients. You can share photos or videos of your listings, client testimonials, success stories, and helpful educational tips to provide real value to your audience.
6. Build Your Own Audience with an Engaging Email Newsletter
While social media and websites are essential for reaching potential clients, you don’t have full control over your audience. Posts on platforms like Facebook may not reach everyone, and search engine changes or site issues could result in lost traffic. That’s why building a personal email list is crucial and a good way to get more clients as a real estate agent. With a targeted email list, you can connect directly with your audience no matter what happens online.
To grow your list, offer a “lead magnet”—a free resource, like a guide (e.g., “The Ultimate Guide to Finding the Right Home in Kenya”), in exchange for their email address. Once you’ve built your list, send consistent, valuable content that keeps your audience engaged and coming back for more.
Email marketing is a game-changer for realtors. It makes it easy to share new listings, blog posts, and special promotions with thousands of potential clients in seconds. A well-crafted email keeps your audience engaged and informed, whether announcing an open house, providing market updates, or showcasing properties. You don’t have to start from scratch. Plenty of predesigned real estate email templates are available, or you can customize general templates to match your brand. Purpose to provide valuable content consistently. Within no time, you will have built a stronger relationship and grown your real estate business.
7. Maximize Your Reach with Paid Advertising for Quick Results
If you want fast results and a high return on investment, paid advertising is the way to go. It can boost brand awareness by up to 80% and instantly put your real estate business in front of the right audience. Platforms like Google, YouTube, Facebook, and Instagram allow you to create highly targeted ads based on factors like age, location, profession, and interests—ensuring your message reaches the right people at the right time.
Unlike organic marketing, which takes time to build momentum, paid ads deliver immediate results. You don’t need a massive budget or months of waiting to see success. With the right strategy, a well-optimized campaign can start bringing in leads overnight. Making paid advertising one of the most powerful tools for realtors looking to grow quickly.
8. Make a Lasting Impression with High-Quality Visuals
Buying a home is an emotional decision, and the right visuals can spark excitement and connection. For many, owning a home is a lifelong dream, so your photos and videos should inspire that vision. Before potential buyers step foot on a property, they rely on images and videos to decide if it’s worth their time.
Your visuals create the first impression—make it count. Invest in high-resolution photos, engaging video tours, and 3D virtual staging to bring properties to life. While professional visuals may require an upfront investment, they save time, attract serious buyers, and ultimately help close deals faster.
Offering high-quality digital assets makes property viewing seamless and accessible. Some buyers prefer to explore listings privately before reaching out. They’re more likely to show interest when they see evidence of stunning photos, videos, and detailed information at their convenience. Staging also plays a significant role—studies reveal that 85% of staged homes sell for 6-25% more than unstaged ones. Investing in virtual tours and professional staging attracts more buyers and increases property value.
Also, you can take your property marketing to new heights with drone photography. Aerial shots add a unique perspective, making virtual tours and walkthroughs more immersive and visually striking. Incorporating drone footage not only sets you apart from the competition but also enhances your professional image, leaving a lasting impression on potential buyers.
9. Use LinkedIn to Grow Your Network and Get Quality Leads
LinkedIn is a great place to connect with the right people and build your brand. The platform is full of serious, business-minded professionals, making it easier to find real clients. You can share your success stories, tips, and advice to show your expertise and attract more leads. By staying active and engaging with others, you can grow your network and become a trusted name in real estate.
10. Connect with Other Real Estate Agents to Grow Your Network
Your network can open doors that hard work alone cannot. Connecting with the right people can lead to unexpected opportunities and valuable partnerships. While social media and LinkedIn are great for growing your presence, offline connections are just as important. Make it a habit to attend industry events, seminars, and webinars to meet like-minded professionals. Share your knowledge, offer help, and build genuine relationships.
When people know who you are and what you do, they’ll remember you when opportunities arise. Stay authentic be kind, and your network will work for you in ways you never imagined.
Networking helps you learn from experienced professionals, share opportunities, and even get client referrals. The more people you know, the more chances you have to grow your real estate business. Whether online or at industry events, connecting with others in your field can give you valuable insights and support.
11. Cold Calling Is A Classic Strategy That Still Works
Many shy away from cold calling, but it remains a powerful way to reach potential clients. While it may seem intimidating at first, confidence grows with practice. Cold calling gives you direct access to people and allows you to focus on a targeted list that fits your business.
For even better results, combine it with email marketing. Mentioning a previous email creates familiarity and increases the chances of engagement. In fact, 82% of buyers agree to sales meetings after an initial cold call. With the right approach, cold calling can still be a game-changer in real estate.
12. Business Cards and Postcards are Simple Yet Powerful Marketing Tools
Handing out business cards never goes out of style. As a realtor, having a well-designed card is a must. It’s an affordable way to leave a lasting impression and instantly boost your professionalism. Keep the design clean and simple.
Postcards work in a similar way but on a larger scale. They help build brand recognition in target areas, making it easy to introduce yourself to the community. Whether you’re sharing your contact details or promoting your services, business cards, and postcards remain effective, timeless marketing tools.
13. Boost Trust and Confidence with Customer Testimonials
Before making a decision, most customers read online reviews. If you’ve provided great service, don’t keep it a secret—share it! Testimonials help build trust and give potential buyers the confidence they need, especially in real estate, where big investments require validation.
However, it is always good to get your clients’ permission before sharing their testimonials publicly.
14. Get New Real Estate Referrals and Stay Connected with Past Clients
Closing a deal doesn’t mean ending your relationship with your real estate clients. Keeping in touch is far more cost-effective than constantly searching for new leads. Past clients can make multiple purchases or refer friends and family—36% of real estate sellers found their agent through a referral.
Follow up after the sale with a simple check-in to show you care. Ask for referrals in a natural way without being too pushy. A referral program with rewards for successful leads can also encourage word-of-mouth recommendations. If you have a large client list, email is an easy way to stay connected.
Also, a small gift can leave a lasting impression. For instance, you can send branded items like keyrings, pens, mugs, or bags to past clients to keep you on their minds when they or someone they know needs a realtor. These thoughtful gestures show appreciation and help strengthen your relationship, increasing the chances of referrals and repeat business.
15. Turn Competitor Mistakes into Your Advantage
You don’t have to make mistakes to learn—let your competitors do that for you. Identify where they fall short and find ways to do better. More importantly, use their mistakes as opportunities to offer better solutions. Fixing what others get wrong helps you stand out, build a strong reputation, and earn positive word of mouth faster.
In a crowded market, keeping an eye on your competitors is essential. See what strategies work for them and learn from their successes and failures—you don’t always need to start from scratch.
If you’ve done your market research and created a solid marketing plan, you should already have a list of competitors. Use this knowledge to set yourself apart. The opportunities you find and where you focus will largely depend on understanding who you’re competing against. Stay informed and always find ways to stand out.
16. Attract New Real Estate Clients with Exclusive Offers
Standing out as a new real estate agent can be challenging, but offering exclusive promotions can give you an edge. Consider offering discounted commission rates for your first few clients or free services like home evaluations or staging consultations. These perks can make potential clients more likely to choose you over competitors. Make sure to highlight the value of your offers and how they benefit buyers and sellers, helping you build trust and grow your client base quickly.
17. Use Traditional Media to Stay Top of People’s Minds
When people think of coffee, they think of Starbucks. For smartphones, it’s Apple or Samsung. That’s the power of top-of-mind awareness (TOMA). You want the same effect—when someone needs a realtor, your name should come to mind first.
Traditional media like billboards, newspaper ads, and event sponsorships keep your brand visible. The more people see your name, the more likely they will call you when they’re ready to buy or sell.
Your Path to Becoming a Top Realtor Is Wide Open
There are no limits to your success in real estate. With the right strategies, consistency, and dedication, you can establish yourself as a top-performing realtor. Stay focused, keep learning, and take action—your next big opportunity is just around the corner.
With the right marketing strategies, tools, and mindset, nothing can hold you back from becoming a top-tier realtor. A winning mindset means always aiming for success, genuinely helping clients, and going the extra mile to stand out from the competition.